Crushing it: The blindness of overconfident CEOs?
Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.
The information presented below shares some findings that were a side effect of some user research completed by a product manager I work with, Xisca Mairata, who works for a client of mine, the management consulting company, ByMany. We set out to try and find some opportunities with small business CEOs and discover JTBDs that were both important ( 7> out of…
